About WoofTrax

WoofTrax, through the Walk for a Dog mobile app, creates fundraising opportunities for shelters and rescues while encouraging dogs and their humans to exercise together regularly.

WoofTrax Management Team

Doug Hexter (CEO) is a founding partner of WoofTrax. Doug brings more than 20 years of marketing and technology experience to WoofTrax. Prior to founding WoofTrax, he held senior management positions in software development and marketing.

Mark Wheeler (CTO) manages the application development, architecture, and technology for WoofTrax. Mark holds a master of science in Systems Science and has more than 20 years of experience in project management, database systems, and software development team management.


Sebastien Lafon (Strategic Advisor) Sebastien has extensive experience in the pet health and pet pharmaceutical space including senior digital marketing positions at Merial and Boehringer Ingelheim.

Mary Howard (IT) provides data support and analysis to WoofTrax as well as app testing and collaboration on the design of new app features.

Lisa Wheeler (Shelter and Rescue Communications Manager) works with animal organizations to establish them as WoofTrax partners and help them promote the Walk for a Dog app, along with other fundraising activities. In this role, she manages overall shelter relations and helps them maximize their donation potential.

Cassie (Chief Walking Companion) WoofTrax users can choose the Walk with Cassie option on the WoofTrax app if they are currently without a dog of their own.

Contact us at Woof@WoofTrax.com or 607-216-9757