About WoofTrax

WoofTrax, through the Walk for a Dog mobile app, creates fundraising opportunities for shelters and rescues while encouraging dogs and their humans to exercise together regularly.

WoofTrax Management Team

Doug Hexter (Chief Executive Officer) is a founding partner of WoofTrax. Doug brings more than 20 years of marketing and technology experience to WoofTrax. Prior to founding WoofTrax in 2013, Doug held senior management positions in software development and marketing. He led the development of enterprise-level software for higher education and the automobile finance industry. Doug received a master's degree from Cornell University and lives in Ithaca, NY with his family, including Cassie, WoofTrax's Chief Walking Companion.

Mark Wheeler (Chief Technology Officer) manages the application development, architecture, and technology for the Walk for a Dog app. He wrote the first iPhone release of Walk for a Dog in 2013 as well as designed, developed, and managed all the backend systems architecture. Mark holds a master of science in Systems Science and has more than 20 years of experience in project management, database systems, and software development team management. An avid NY Giants fan, Mark often can be found playing guitar, driving a sports car, or hiking the beautiful Ithaca gorges with his family.

Mary Howard (Chief Data Officer) provides data support and analysis to WoofTrax as well as app testing and collaboration on the design of new app features. Mary has a bachelor of science from Trinity College in Hartford, CT and more than 10 years of experience in all phases of software development. In her spare time, she enjoys running, yoga, hiking, and skiing. She lives in Ithaca, NY with her family and their cat, Autumn. 

Lisa Wheeler (Shelter and Rescue Communications Manager) works with animal organizations to establish them as WoofTrax partners and help them promote the Walk for a Dog app, along with other fundraising activities. In this role, she manages overall shelter relations and helps them maximize their donation potential. Lisa holds a bachelor of science in Economics and has experience in project management, mobile apps, and startup launches. Along with graphic design consulting, Lisa loves spending spare time with family, which has included a collie, sheltie, and speckled mini lop house bunny.

Cassie (Chief Walking Companion) is Doug's own rescue mutt and serves as the virtual companion to thousands of Walk for a Dog users currently without their own dog. Cassie was brought to a shelter with a golden retriever; their family couldn’t keep them any longer and hoped they would be adopted together. While the golden retriever found a new home fairly quickly, Cassie was at the shelter for 10 months before Doug met and quickly adopted her. Cassie loves squeaky toys, turkey treats, and walks through Ithaca's many trails.

Contact us at Woof@WoofTrax.com or 607-216-9757