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We invented dog-powered fundraising

Every day, WoofTrax makes an impact in tens of thousands of human and canine lives. It’s helping pet parents bond with their dogs. It’s helping shelters and rescues get donations. And it’s helping sponsors engage with active pet parents. It’s how WoofTrax is unleashing the love.

Managing WoofTrax takes a great team

Doug Hexter, CEO

Doug Hexter CEO and founder of WoofTrax. Doug brings more than 20 years of marketing and technology experience to WoofTrax. Prior to founding WoofTrax, he held senior management positions in software development and marketing. 

Mark Wheeler, CTO

Mark manages the application development, architecture, and technology for WoofTrax.  Mark holds a master of science in Systems Science and has more than 20 years of experience in project management, database systems, and software development team management. 

Lisa Wheeler,
Operations Manager

Lisa manages all aspects of WoofTrax operations. Lisa has a degree in Economics, and experience in project management and supply chain. She walks in memory of her sheltie Dusty.

Rose Hamilton,
Senior Marketing Advisor

Rose has deep marketing and branding experience in the pet industry and with many consumer brands. Rose works to accelerate growth strategies for WoofTrax.

Pavel Sikachev,
Product Lead

Pavel is a seasoned Director of Product Management with over a decade of experience in international products and B2C/B2B software development for mobile and web platforms. He has built Europe’s leading PetTech ecosystem at Mars and led cross-functional teams in startups and corporations.

Sebastien Lafon,
Strategic Advisor

Sebastien has extensive experience in the pet health and pet pharmaceutical space including senior digital marketing positions at Merial and Boehringer Ingelheim.

Amy Nichols, Business Development

With over 20 years of experience in the pet industry and franchising, Amy is a passionate and visionary leader who loves creating and building lasting consumer brands. 

Chief Canine Companion