We invented dog-powered fundraising
Every day, WoofTrax makes an impact in tens of thousands of human and canine lives. It’s helping pet parents bond with their dogs. It’s helping shelters and rescues get donations. And it’s helping sponsors engage with active pet parents. It’s how WoofTrax is unleashing the love.
Managing WoofTrax takes a great team
Doug Hexter, CEO
Doug Hexter CEO and founder of WoofTrax. Doug brings more than 20 years of marketing and technology experience to WoofTrax. Prior to founding WoofTrax, he held senior management positions in software development and marketing.
Mark Wheeler, CTO
Mark manages the application development, architecture, and technology for WoofTrax. Mark holds a master of science in Systems Science and has more than 20 years of experience in project management, database systems, and software development team management.
Lisa manages all aspects of WoofTrax operations. Lisa has a degree in Economics, and experience in project management and supply chain. She walks in memory of her sheltie Dusty.
Senior Marketing Advisor
Rose has deep marketing and branding experience in the pet industry and with many consumer brands. Rose works to accelerate growth strategies for WoofTrax.
With over 10 years of product management and marketing experience, helping many startups,
SMEs and enterprises in North America, Europe, and Australia accelerate digital transformation.
Rachel Fisher, Operations Assistant
Baltimore native, Rachel is an Indiana University graduate with degrees in Media and East Asian Languages and Cultures. In her free time, she enjoys running, going to concerts, and traveling the world. She has had pet cats, dogs, fish, and rats.
Sebastien has extensive experience in the pet health and pet pharmaceutical space including senior digital marketing positions at Merial and Boehringer Ingelheim.
Jolian Howell, Commercial Strategies
Jolian has over 20 years’ experience in the animal health sector with several leading companies including Zoetis, Pfizer, and Novartis.