Fundraising for your Shelter or Rescue is easy with Walk for a Dog.

To maximize donations from WoofTrax, see the marketing materials below to promote the app.

Walk for a Dog is a simple, year-round fundraising app! It promotes healthy interaction between dogs and their owners, and raises money every day to support the mission of your animal shelter or rescue. It also gives people a reason to think about their local animal organization every time they take their dogs for a walk.

Get listed on the app as a beneficiary

To see if your organization is already listed on the app, go to the Setup tab of the Walk for a Dog app, touch the name of the shelter or rescue currently selected,  then select your organization's state and search by the organization’s name, city, or ZIP code.

Eligible organizations can be either a registered 501(c)(3) non-profit or a city shelter that can accept donations specifically directed to shelter operations.

Raise $1,000 or more in 60 days with WoofTrax Shoes for Shelters & Rescues

Your organization can raise $1,000 or more simply by collecting gently worn, used, and new shoes from your local community during our Spring and Fall WoofTrax Shoes for Shelters & Rescues shoe driveLearn more... 

Have you submitted your electronic payment information for donations?

WoofTrax donations are going electronic! All shelters and rescues eligible for donations will now receive them by PayPal or electronic deposit (ACH).

If you have not already provided your electronic payment information, your action is required. Please send us either your organization’s PayPal email address or ACH payment information (bank name, routing number, account number, and account type: checking/savings). Please note, we cannot make payments through a PayPal link or button on an online donation page.

Please email your electronic payment information to shelters@wooftrax.com. If you would prefer to provide this information by phone, please call Lisa Wheeler, Shelter and Rescue Communications Manager, at (607) 216-9757 x110.

Promote Walk for a Dog to fundraise for your organization

Capitalize on the Pokémon Go craze!

Increase your number of active walkers! Here's an editable poster to help get you started. 

Increase your active walkers with a WoofTrax Challenge!

English Springer Rescue America grew their number of active walkers from 6 to over 100 in less than 30 days. Learn more…

For Shelters

1) Post a comment on your Facebook page or Twitter feed mentioning Walk for a Dog and telling your social media audience how to get the app. Here is some suggested text:

Don’t just take your dog for a walk… Take your Walk for a Dog! Go to WoofTrax.com, download the app, and support your local animal shelter every time you walk your dog.

2) Print these cards to distribute in your shelter and at all of your events!

3) Post this flyer at your location, local dog parks, and at all of your events. If you would like a customized design that includes the name of your shelter, use this editable version.

4) Place the Walk for a Dog logo on your website, linking it to WoofTrax.com.

5) Print these information flyers to include in adoption packets you give to new pet parents, handout at your walking events, or post at your location to introduce your supporters to Walk for a Dog.

For Rescues

1) Post a comment on your Facebook page or Twitter feed mentioning Walk for a Dog and telling your social media audience how to get the app. Here is some suggested text:

Don’t just take your dog for a walk… Take your Walk for a Dog! Go to WoofTrax.com, download the app, and support your local rescue organization every time you walk your dog.

2) Print these cards to distribute at all of your events!

3) Post this flyer at your location, local dog parks, and at all of your events. If you would like a customized design that includes the name of your rescue, use this editable version.

4) Print these information flyers to include in adoption packets you give to new pet parents, handout at your walking events, or post at your location to introduce your supporters to Walk for a Dog.

If you would like to discuss other marketing opportunities, please email us at shelters@wooftrax.com

The more people who use the app, the more we can donate to your shelter. It’s that simple!

Let your supporters magnify their impact by applying for the Make a Gift program

The Make a Gift program is an additional perk of the app for qualified organizations that allows supporters to make their own personal monetary gifts through the Make a Gift button in the app.

If you would like to be considered for our Make a Gift program, please email us at shelters@wooftrax.com.