Welcome!
Thank you for taking part in the Walk to Feed Shelter Pets pilot program. We are looking forward to working with you!
*Program currently available for selected shelters and rescues only:
Arizona Humane Society, Arizona
Brother Wolf Animal Rescue, North Carolina
Fredericksburg Regional SPCA, Virginia
Inland Valley Humane Society & SPCA, California
Mary S. Roberts Pet Adoption Center, California
Ruff Start Rescue, Minnesota
Tails Humane Society, Illinois
Program information
Outline:
WoofTraxTM and Royal Canin® have teamed up to provide meals for shelter and rescue dogs and cats. Enter your pet’s adoption information in their WoofTrax pet profile and every walk you take on WoofTrax from April 1st to June 30th 2024 will earn a meal from Royal Canin for your shelter or rescue!*
Timeframe:
April 1st to June 30th 2024.
Program webpage:
https://www.wooftrax.com/walktofeedpets/
Link to this page to promote the program to your adopters.
What you need to do:
Promote the program! Send an email to your recent adopters. Put the flyer in your adoption kits for new adopters. Display the counter easel and put the poster up in your facility.
Tell your adopters to download the free WoofTrax app, create an account, and enter each pet’s adoption information in their WoofTrax pet profile including date adopted and charity adopted from (which will be you!). Then, each walk they take on WoofTrax from April 1st to June 30th 2024 will earn a meal from Royal Canin for your shelter or rescue. Only walks from adopters who have completed this adoption information will earn meals.
What your adopters need to do:
Adopters should download the free WoofTrax app, create an account, and enter each pet’s adoption information in their WoofTrax pet profile including date adopted and charity adopted from (which will be you!). Only walks from adopters who have completed this adoption information will earn meals. If they are already using WoofTrax, they just need to edit their pet’s profile on the app and enter their adoption information.
If they have recently adopted one or more pets from you, and entered their pet’s adoption information on the app, then each walk they take on WoofTrax from April 1st to June 30th 2024 will earn a meal from Royal Canin for your shelter or rescue. Adopters can be anyone who has adopted from you in the last three years.
Groups:
Each pilot shelter and rescue will have their own group on WoofTrax. When your adopters enter their pet’s adoption information on the app, and say that they adopted from you, we will add them to your group. We will also add a shelter representative to your group (they will need to download the WoofTrax app and create an account). Once added, to see your group go to the Community tab > My Groups and look for your group: Walk to Feed Shelter Pets [your charity’s name]. Learn more about groups here.
Marketing assets:
Physical and digital promotional materials for the pilot program will be provided to you. Digital assets are available for download below. Physical assets will be shipped to you: around 3/18. Estimated delivery: 3/22.
Questions?
If you have any questions, please email woof@wooftrax.com!
This page will be updated regularly with the latest program information.
Marketing assets
Counter Easel / Poster
Digital version of counter stand.
Click on image to download full size 18.5 x 24 inch PDF.
Flyer 5×7
Digital version of program handout.
Click on image to download PDF.
Email / Social Graphic
Graphic for you to include in your email to past adopters or to share on social media.
Click on image to download PDF.
Quick program explainer:
Earn meals for us for every walk you take with WoofTrax! If you have adopted from us, enter your pet’s adoption information in their pet profile on the app and every walk you take on WoofTrax from April 1st to June 30th 2024 will earn a meal from Royal Canin for our shelter or rescue!
Suggested content to use in emails to adopters:
Thanks for adopting! We wanted to let you know about a new program Walk to Feed Shelter Pets where you can earn meals for us just by walking!
WoofTrax and Royal Canin® have teamed up to provide meals for shelter and rescue dogs and cats. Enter your pet’s adoption information (including date adopted and charity adopted from – which would be us!) in their WoofTrax pet profile and every walk you take on WoofTrax from April 1st to June 30th 2024 will earn a meal from Royal Canin for our animal charity!*
Participating is easy!
1. Download the free WoofTrax app from the app store.
2. Sign up in the app and select the animal charity you support. Add your pet, including when and where you adopted them.
3. Earn meals for us for every walk you take with WoofTrax!*
Check out our Walk to Feed Shelter Pets group on WoofTrax to see your impact!
*Learn more at https://www.wooftrax.com/walktofeedpets/
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